The Full Story
Product Whitepapers
Part of my role as a consultant at GO was to perform deep dive research into a client's product line and write an extensive whitepaper that served as a large content base from which the client could break it up into smaller chunks and launch content campaigns. Essentially, the deliverable was a quarter's worth of organic content they could re-purpose as blogs and social media posts, in addition to being a client-facing sales enablement document that could stand on its own.
EV Charger Provider
Client is an electric vehicle supply equipment (EVSE) provider that sells to power companies, multi-family developments, retail, and other enterprise clients. I wrote the document to speak to leadership amongst these kinds of companies, focusing on painting the picture of inevitability of EV adoption and why it made sense to invest quickly to maintain a competitive edge.
​
Ransomware Security
Client is a provider of a blockchain based backup solution. Due to the technical complexity of the product and the relative lack of technical sophistication of their target audience (non tech businesses), I focused the whitepaper on explaining key concepts in cryptography and accentuated the differentiator of their blockchain based solution.
​
